Lovingston Winery, located in the rolling countryside of the Blue Ridge Mountains, is dedicated to the production of the highest-quality wines. Primarily family-run along with head winemaker Riaan Rossouw, we take great pride in offering a pleasing experience in every bottle.
Our Josie’s Knoll Vineyard site consists of 10.5 acres of densely-planted vines — ranging from the Bordeaux varietals of Merlot, Cabernet Franc and Petit Verdot to the South African Pinotage as well as Seyval Blanc, Chardonnay, and Petit Manseng. This “dense-planting” — 1200 vines to the acre — stems from the idea that by limiting the number of grape bunches a vine is able to produce, that vine concentrates all of its energy into those fewer clusters, increasing the quality of the fruit.
The winery, built into a hillside on the family farm, employs a gravity-flow production method, allowing us to virtually eliminate the use of pumps and other mechanization we believe detracts from the wines. In addition, we ferment the grapes in relatively small quantities to allow for a more hands-on approach to winemaking and increased quality control.
Please come by for a tasting and learn more about us!
We hope you enjoy what Lovingston has to offer.
Address & Directions
885 Freshwater Cove Lane
Lovingston, VA 22949
Take 29 South for about 35 miles. Turn right onto state road 653, also known as Freshwater Cove Lane. Go 1 mile, and the winery sign is in plain view on the left.
Go south on Hwy 151 before turning left onto Hwy 6. Turn right onto 29 South and continue on for approximately 10 miles. Turn right onto state road 653, also known as Freshwater Cove Lane. Go 1 mile, and the winery sign is in plain view on the left.
Go north on 29 for about 30 miles. Turn left onto 653, also known as Freshwater Cove Lane. Go 1 mile, and the winery sign is in plain view on the left.